Video excerpt from a SalesCollider talk at the Digital Freedom Festival in Riga, Latvia.
While at the Digital Freedom Festival, I hosted an interactive talk on pitching to investors. I spoke for a bit about developing a good investment pitch and then invited some startup founders on stage to deliver their pitches to the crowd. It was a ton of fun.
This was really exciting for me, as I find that many people are absolutely terrified of pitching. Whether they’re sitting across the table from a VC or introducing themselves to an angel investor in an elevator, founders tend to get nervous about asking for capital. I completely understand this feeling. It’s uncomfortable asking a friend to spot you on a sandwich at the deli when you left your wallet in the car, let alone asking a stranger to invest a large amount of money into your startup.
I’ve been selling a long time, though, and I’ve found that sales and fundraising aren’t that different. They both require a solid prospect list, rigorous follow up and, most importantly, a good story for your pitch. Whether your goal is to sell a single pair of sunglasses or get a million dollar startup investment, you need to be able to communicate the value of your product. If you can explain what your product is and what problem it solves in a concise manner, you’ll be much more confident pitching to investors.
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